Despite interest rate rises, other data suggests that business in Australia is booming. In fact, there was a 0.8% increase in the number of businesses that have started from 2022 to 2023 alone. Therefore, to keep up with the competition, you need to make sure your business is consistently growing and improving. 

Growing your business can be measured in different ways including expanding your customer base, hiring more staff or adding more products and services. To achieve your goals, you need to think of effective business growth strategies

This article has some great tips on the best ways to grow your business

Develop a strong business plan and marketing strategy

FACT: Many businesses fail due to a lack of planning. It’s important to have a business plan that helps you develop a strategy, identify potential challenges, and manage financial resources. 

A business plan describes a business’s products and services, its operational and financial plans, target market, marketing and other factors that affect the business. Your plan should include what you aim to do and how you will do it. This can involve improvements in your business operations, marketing efforts, management, support, or products and services

Make sure your business plan includes a well-researched marketing plan to help you attract new customers and increase sales. Whether you plan to target a new or existing market, your marketing plan should outline strategies for content marketing and boosting your online presence as these are the best ways to stay relevant. 

Ensure that your record-keeping is 100% correct

Keeping good records is important for businesses. It helps track progress in terms of profit, manage cash flow, and identify areas where income could increase or outflows could be reduced. Record-keeping also helps you keep track of deductible expenses and allows for better tax results. 

Some businesses tend to focus heavily on operations and fail to keep accurate records. Outsourcing accounting and bookkeeping makes record-keeping easier, allowing you to focus on improving your business’s core services and, of course, make more money.

Regularly Analyse financial statements

After organizing your business records, regularly review your financial statements with an accountant to enable discussions on how to improve your business or areas that could be improved. Going through your financial statements will help you make more informed business decisions and create strategic initiatives to improve existing processes. 

Having a skilled accountant is essential in reviewing financial statements and gaining insight into your business’s health. 

Improve your Customer Service

Attracting potential customers and having a good product or service line is not enough to ensure your business will grow and be successful– customer service and customer experiences are key factors as well. 

Having excellent customer service will invite existing customers to come back and, ultimately, become loyal customers. In fact, 89% of consumers are more likely to make another purchase after a positive customer service experience. 

Customer retention is a huge contributor to a business’s lifespan which is why you need to make sure they always have a great experience. One bad experience can easily make a customer switch to your competitors. It is in your best interest not to let this happen. 

Get Business Advice from Craig Allen & Associates

Craig Allen & Associates are business accountants who are best positioned to help businesses improve productivity, increase profit, and ensure long-term growth. We are CPA-qualified tax accountants and business advisors with over 30 years of experience. We offer services such as bookkeeping, business consulting, coaching, and connections to financial planners.

Schedule a free, no-obligation consultation now by contacting our team at 039 558 7316 or emailing us at



Book a free, one hour, no-obligation consultation with principal Craig Allen.